By Jake Johnson
Cultural Implications – White-Hot Consumerism
In the last post I discussed the unknown effects of the Internet on our mental and communal health and why I thought proceeding with caution was a wise choice when it came to wholesale embracing virtual church. You can read that here.
Here I want to briefly explore some of the cultural implications of the online medium.
Let us not forget that there are many vested interests in the propagation of the Internet as a normative part of our lives – many of which I’m sure are not concerned with our mental or communal health.
For all his railing against Western cultural influences, I find it interesting that Doug Estes somehow neglects to acknowledge that the Internet is quite possibly the ultimate Colonial tool, spreading the Western materialistic and consumerist mentality to the masses of the world in the name of democratization of information (which I actually consider the anarchy of information – but that’s for another day), and that online church is primarily a Western phenomenon.
Consider for a moment the implications of the Internet. Much of our ministry training has been centered on fighting post-modernism. I’ve argued that post-modernism, if it isn’t already dead, is on its last legs. Replacing it is what I’ve proposed as Digitalism. Whereas post-modernism was the subjection of truth to culture, Digitalism is the subjection of truth to the individual.
In a post-modern world, there was still some semblance of universal truth, granted it was solely within the realm of culture. But the reality was that you were still held accountable to the truth by those whom you interacted with within your culture. The reality of day-to-day interactions necessitated that people would call you on your crap and bring you in line with cultural truth. Why? Because whether you liked it or not, you were forced to be exposed to people of varying opinions, and more often than not, the majority opinion – public truth – was still upheld, and you were expected to adhere to it.
In the world of Digitalism, we are increasingly no longer forced to interact with those who disagree with us. Through our various Internet interactions, especially our social media platforms, we can easily delete (or ignore) friends from our lives who would dare to question our version of reality – our personal truth. For the Digitalists, the ego is supreme. Truth is derived completely from within, all reality is subjected to personal taste, preference, and experience – and most importantly, only those who carry the same truth, or who are willing to not question that truth, are sought out to become part of community. Digitalists are creating worlds within worlds. Worlds that are not bounded geographically, but instead ideologically.
Practically, this is an escalation of our already Western predisposition to consumerism and individualism. I’ve labeled it white-hot consumerism.
In a church context this means someone may choose to be part of an online church rather than a local church because they like the preaching, it feeds them spiritually, or some other personal reason. Of course, this is not a new problem, and, as Doug points out, mega-churches often result in the anonymity that allows for the same behavior. But that is not a valid argument for online church; it’s an argument for reforming the way we approach mega-church ecclesiology.
In the end, the problem is an individualistic pursuit to consume church rather than enter in to community in the local church.
Online church simply accelerates this problem. At least when people used to church hop, they had to do so within their communities. Eventually, if they church hopped enough, they’d start running into people they knew – and who, more importantly, knew them (and their church hopping ways).
Now people can attend a church thousands of miles away without ever being involved in a localized community that has the concerns and ministry needs of that person’s local community at the forefront of its mind.
What is more, we can now begin to colonize the world through our Western online churches, supplanting local congregations in foreign locales or foregoing the hard work of planting local congregations that can more effectively meet the needs of the local community and contextualize the gospel to the local culture.
We are on the way to creating a worldwide phenomenon of Christian consumerism through a medium that is one of the most individualistic and consumerist communications environments ever created.
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See: In Defense of Physical Community – Part 1
Parts 3 & 4.
Jake is the Communications Director at Praxis Church in Tempe, Arizona, and a freelance writer and editor. He enjoys long walks in the park, glorious sunsets, romantic poetry, and snarky bios that make people wonder if he’s serious. He’s also trying by God’s grace to be a good dad and great husband. He blogs at www.thejakers.com.




Mark Driscoll calls them “bread truck Mondays.” A Sunday that was so difficult or draining that the day after makes a pastor wish he was anything but a pastor – even the driver of a bread truck.


This weekend I drove, from Missouri to Mississippi, the largest truck I was legally licensed to drive (crammed with all my earthly belongings) complete with a car carrier in tow.
Attend an event by yourself.